1.    Marketing Notifications
If you decide the 3rd of each month is the time you want your newsletters distributed, we can not only write the newsletters for you, but notify you of the need to get things ready and in the post or emailed. 

If your ad needs to go in the local paper/radio on the 12th of each month - and you want the ad amended to take in specials and discounts for the month. We will do that for you. 

If your Direct-Mail customer letter goes out during the last week of the month - we can handle that for you too - or notify you to organise your products and specials to fill coming orders. 

   2.     Marketing Plans
For the best way to promote your business, a marketing plan is invaluable and often sorts the wheat from the chaff. Those businesses that are organised in this way, are a mile ahead of their competitors. Write-Ink will plan ahead for you and provide you with a 3, 6, 9 or 12 month marketing plan, replete with appropriate dates and tasks. 

   3.      Press Kits
There has been a breaking news item. Your industry is involved. You are known as an expert and you perceive the golden opportunity of making an announcement. You ring the journalists involved. They want to go with your angle straight away. They need a bio and background piece. You reach for your press kit - but wait. No kit. No information at hand. No bio. No facts.... no story. You missed a golden opportunity. If you do nothing else to promote your business, at least have a press kit ready. Write-Ink can have one done for you in 2-3 days. 


   4.     Advertisements
If you have unlimited funds then you don't need to worry too much about how relevant and impacting your ads are. In fact, all you need to worry about is that there is something out there. But if you are a sensible business owner, and even the Donald Trumps of this world won't waste a dollar, then you will realise that advertising on a regular basis is costly and must bring in more business. If it doesn't then it isn't working. 

Write-Ink can devise and develop a range of advertisements best suited to your business needs, complete with advertisement/results tracking that will keep you on top of your advertising dollar and show you what parts of your ad are working and which are not.

   5.      Sales Letters
Direct Mail Advertising Guru, Dan Kennedy, routinely nets over $250,000 on each mail out. His sales letters pull no punches and he maintains that the longer the sales letter the better the chance of high returns. He contacts his email customers at least twice a week, and his direct-mail customers at least twice per month. These are the benchmarks Write-Ink aspires to. While we don't guarantee such returns, we have experienced some spectacular results. Let us provide you with a sales letter that works.

   6.      Press Releases
Press Releases are one of the most powerful ways to receive FREE publicity for your product or business. But they have to be approached in the right way with the right message. Simply providing an 'advertorial' is not good enough anymore. Readers are able to see straight through that type of hype. There has to be an inherent message of worth presented in the release. Write-Ink is able to produce a Press Release that will explore one of the 89 ways of making a press release work for you.

   7.      Market Research
Having a marketing campaign without knowledge of your demographics is like aiming in the dark. It's a futile exercise and no-one knows for sure where the targets are. Write-Ink's market research will determine, the age, profession, lifestyle, income levels and entrance and egress levels relevant to your demographic. Your market will be a closely targeted one where all shots fired will be successful. 

   8.      Data Processing
Client lists, clients past, clients present, clients on the waiting list, addresses, phone numbers, fax numbers, email addresses, mobile phone numbers, websites, projections - all this precious, money making data needs to be correctly sorted and stored. Write-Ink provides a fast efficient service. 

   9.      Data Collection
In association with Market Research, Write-Ink collects, organises and presents your data in formats that are conducive to MailMerging data for direct mail outs. Research has proven that direct mail is the most successful and powerful form of advertising. But, the most time consuming and costly exercises are organising the lists and paying for lists. Write-Ink will collect data that is relevant just for your business and organise it in a manner that is easily formatted and used for direct mail purposes, and on budget.

  10. Questionnaires
You need to know as much as possible about the needs and wants of your customers/clients. But much more important than that is knowing what their problems are. If you run a cleaning service and you know that your clients are always looking for a window washing service as well that will service them outside of business hours, then this is an additional premium service you could provide. Triple the value of your service to your clients and they will never go looking for someone else. Write-Ink will devise questionnaires that are designed specifically with your business in mind. Surveys and Q & A's are not randomly thrown about. The questions will be relevant to your industry and demographic.