Dip.Tch.,B.A.,B.E.d.Stud.,M.Ed.,Dip.Prf.Wrtng
Write-Ink is not only able to handle your marketing needs professionally, we are glad to do it. We thrive on the diversity of projects and the thrill of the deadline. We look forward to achieving great results for you.
(For more information please CONTACT US.) Hit and miss advertising and marketing is the worst kind of marketing you can undertake unless you have an unlimited budget. Marketing directly to your market group has been proven to be the most cost-effective and results oriented way to track and plan your success. At Write-Ink we will: (For more information please CONTACT US.) Right now, at this very point in time, how many of you have a marketing plan that is organised, displayed for all your team to see and results oriented? If you don't then you are walking away from a fortune. Planning and organisation are the keys to constant and continued to success. The old adage 'If you fail to plan, you plan to fail' is in common usage because it is so often proven. THE BEST MARKETING PLANS ARE THE SIMPLEST AND EASIEST TO FOLLOW. At Write-Ink we will: (For more information please CONTACT US.) At Write-Ink we will: (For more information please CONTACT US.) If you have unlimited funds then you don't need to worry too much about how relevant and impacting your ads are. In fact, all you need to worry about is that there is something out there. But if you are a sensible business owner, and even the Donald Trumps of this world won't waste a dollar, then you will realise that advertising on a regular basis is costly and must bring in more business. If it doesn't then it isn't working. At Write-Ink we will: (For more information please CONTACT US.) 6. Google Ad Copy Placing ads with Search Engines can sometimes be tricky, especially if your goal is maximum exposure for minimum outlay. Write-Ink has written countless ads for this medium and is proficient at writing to its guidelines. At Write-Ink we will: (For more information please CONTACT US.) 12. email Campaigns At Write-Ink we will: (For more information please CONTACT US.) Blogs are big business today and if you don't have one, then you are missing out on great Free opportunities to promote your business, your product, your opinion and your self. At Write-Ink we will: (For more information please CONTACT US.) 14. Webinars
Selling and marketing your professional expertise doesn't have to be limited to hard copy, email or even face-to-face. To maximise your impact and include a paying world-wide audience, webinars ould be the answer you have been looking for. At Write-Ink we will: (For more information please CONTACT US.)
1. Press Releases
THE most important aspect and purpose of a Press Release, is to gain an interview for FREE exposure / promotion of your product or service. If all you get from your Press Release is a nod in acceptance or a simple cut and paste of your copy, then the main objective has not been achieved.
(See Press Kits)
At Write-Ink we will:
2. Direct Mail Campaigns
3. Marketing Plans / Calendars
4. Press Kits
There has been a breaking news item. Your industry is involved. You are known as an expert and you perceive the golden opportunity of making an announcement. You ring the journalists involved. They want to go with your angle straight away. They need a bio and background piece. You reach for your press kit - but wait. No kit. No information at hand. No bio. No facts.... no story. You missed a golden opportunity. If you do nothing else to promote your business, at least have a press kit ready.
5. Advertisements
Write-Ink can devise and develop a range of advertisements best suited to your business needs, complete with advertisement/results tracking that will keep you on top of your advertising dollar.
7. Market Research
Having a marketing campaign without knowledge of your demographics is like aiming in the dark. It's a futile exercise and no-one knows for sure where the targets are. Write-Ink's market research will determine the age, profession, lifestyle, income levels and entrance and egress levels relevant to your demographic. Your market will be a closely targeted one where all shots fired will be successful.
(For more information please CONTACT US.)
8. Data Collection
In association with Market Research, Write-Ink collects, organises and presents your data in formats that are conducive to MailMerging data for direct mail outs.
Research has proven that direct mail is the most successful and powerful form of advertising. But, the most time consuming and costly exercises are organising and paying for lists. Write-Ink will collect data that is relevant just for your business and organise it in a manner that is easily formatted and used for direct mail purposes, and on budget.
(For more information please CONTACT US.)
9. Data Processing
Client lists, clients past, clients present, clients on the waiting list, addresses, phone numbers, fax numbers, email addresses, mobile phone numbers, websites, projections - all this precious, money making data needs to be correctly sorted and stored. Write-Ink provides a fast efficient service that won't let you down.
(For more information please CONTACT US.)
10. Questionnaires
You need to know as much as possible about the needs and wants of your customers/clients. But much more important than that is knowing what their problems are. If you run a cleaning service and you know that your clients are always looking for a window washing service as well that will service them outside of business hours, then this is an additional premium service you could provide. Triple the value of your service to your clients and they will never go looking for someone else.
Write-Ink will devise questionnaires that are designed specifically with your business in mind. Surveys and Q & A's are not randomly thrown about. The questions will be relevant to your industry and demographic.
(For more information please CONTACT US.)
11. Sales Letters / Squeeze Pages
Direct Mail Advertising Gurus routinely net over $250,000 per mail out*. Their sales letters pull no punches and they maintain that the longer the sales letter the better the chance of high returns.
Many big businesses contact their email customers at least twice a week, and their direct-mail customers at least twice per month. These are the benchmarks Write-Ink aspires to. Let us provide you with a sales letter that works.
(* Returns are indicative only and are reliant on several factors specific to each sales letter.)
(For more information please CONTACT US.)
This is still one of the most cost-effective, user-friendly ways of promoting your business or product. The fact that it can be done FREE and utilising huge numbers and lists are just more bonuses that support it. However, with more and more restrictions on email campaigns, and taking into account the number of emails recipients receive each day, some would say that emailing has lost its impact and efficacy.
Nothing could be further from the truth. If done properly, then the results can be just as spectacular as ever.
13. Blogs and Blog Marketing
