Defining Clarity: Business Writing & Strategy.
Defining Clarity: Business Writing & Strategy.
Sites that are low in content run the risk of being assessed by Search Engines as 'dummy' or ghost sites. Without content you can be ignored by Search Engines, or worse, be shut down for inadequate information, and this can cause lots of convoluted problems. At Write-Ink we pride ourselves in capturing the 'personality' of your business through word and description. We connect you with your customer base - existing and prospective and highlight your business at every opportunity.
If your website contains lots of useful information that emanates from an expert within the industry, you have a greater chance of attracting visitors and potential conversions. Using the keywords that customers use in your industry will bring in leads and raise your profile as an industry authority and someone to trust. It’s also a great way in which to keep prospects engaged. Search Engines will be happy as they see content-rich sites adding more for their customers.
Properly describing your product or service to highlight and showcase the benefits it brings to your customer can mean the difference between high sales volumes and a lowly flicker of interest. At Write-Ink we have been successfully tapping this aspect of branding and marketing for more than twenty years. Let Your customers know what you have to offer in your products or services. Your bottom line could soon be much improved.
You’re at the top of your game. You know your business, the industry, the developments and the pitfalls better than almost anyone else and now you’re ready to brand yourself as the expert you know you are. But … woah…! Where are you going to find the time to produce the outlines, research your claims, align your references and adapt your language to best suit your customers and prospects? Write-Ink has been the ‘ghost’ for many a successful business owner and we have delighted in watching that same business grow in credibility, be approached by the press for expert comments and become an authority in their own world of influence.
Time for your book with your name/brand.
There is nothing like your own story produced and told in your own words and in your own way. The uniqueness of what you bring to the world is not to be underestimated. You are unique in your accomplishments, learning strategies and advice to others. When you decide it’s time the world benefited from this, Write-Ink can make it happen for you. We have told many a tale for those who knew the story was in them but struggled with the way to put it together. We can do that for you too.
It’s really easy to become entwined in jargon, industry expressions and convoluted descriptions when you’re writing manuals and packages that you need your employees to understand and use on a daily basis.
What often happens though, is that employees become frustrated and annoyed when they have to plough through terms and expressions they don’t understand and often become confused when they have to apply misunderstood methodologies to real-life situations.
Write-Ink is renowned for being able to transform difficult directions into plain English – words and terms that are generally understood in the community. Call us today and talk about what we can do for your workplace with the use of clear, concise and organised manuals.
When you’re always focused on the boiling pot you can overlook many extraneous factors in your business, so when you decide you’re going to take advantage of the tenders and submissions, bids and proposals, that are available to you, it’s easy to miss what’s needed in your application. At Write-Ink we’ve brought in millions of dollars to groups, businesses, schools and more. Our attention to detail, objectivity and experience means we can expertly assist you in determining the best approaches and most effective proof/evidence to provide. Call us today. It could be well worth your while.
Making sure your professional documents are ready to use in your business isn’t as easy as it may sound. Simply copying templates to suit what you think you need may not be enough. If the document is not branded, worded, presented or applied to highlight and market your business, then it’s a waste of time and money. Write-Ink devises and adapts documents to be professionally representative of your business.
When you’re applying for THAT job, you must ensure that all aspects of the requirements are addressed and demonstrated. This can be confusing, daunting, unpleasant and harrowing, especially if applications are jargon-centric 'I got it! Thankyou. Your resume nailed it!' N. Nash
It’s not just a matter of providing a few historic details and experiences. You need proof, demonstrated results, lists of competencies and appropriate language to sell you as the perfect candidate and choice. Our expertise can help make this happen for you and our list of successful clients testifies to this.
There are so many powerful ways with which to keep the communication lines open with your clients. Publishing regular newsletters for your customers does several things for you. They: Prove you want to engage with your people and that you are able to be there for them often; Raise your profile – it’s no secret that some of the most lucrative YouTube clips are those that engage with their customers (or prospects) often and in this way, become trusted experts in their industry/field. Their names or brands become known and trusted; provide the expertise and knowledge your customers are seeking.
There's no such thing as a loyal customer - only a loyal business/service that has customer needs as a priority.
While some business owners select either newsletters or blogs, those who engage in both forms of communication with their customers find that their bond with customers is stronger; they receive more interaction with customers and they are able to project their knowledge and commentary on a greater range of subjects or products and all with around 500 words or so.
Having blogs that customers can connect and engage with, not only demonstrates the business' determination to 'keep the customer satisfied' it showcases your professionalism with each post, highlighting the myriad of ways in which your business is at the top of its game.
These are a wonderful way to get into the minds of your customers to see exactly what their opinions are and how they view or assess your product/service.
When they hear your voice, your opinion and your convincing commentary they are more likely to trust what you say and follow your advice (which should end with a call to action). Podcasts are very powerful and it is no secret that most successful business leaders engage in one form of podcast or other.
Write-Ink can organise the format of your podcast, write the script and advise on presentation.
Just as with Business Plans, Marketing Plans & Calendars are a strong and powerful way of showing interested parties how organised your business is in moving forward with the promotion of your goods or services.
Have your marketing planned, organised and produced 12 months in advance and watch your business thrive in response.
It’s not just about agreeing to the latest advertising special from the local paper or radio station. It can mean the difference between going under and thriving.
Give us a call today to sort your plans for the next year.
An annual report to present to investors, customers, stakeholders and prospects can be a confusing mish-mash or it can be a smooth, sleek and commanding document that adds to the professionalism of your business and prevails over any doubts.
An annual report is possibly THE most important document of the business year. In a nutshell it charts and displays a business' journey over the last 12 months, its growth, setbacks, actions, re-alignments and projections of what is to follow.
Write-Ink can assist in making this document one of the most powerful reports in your repertoire.
Reels, videos, presentations, explainer videos and more, are a necessary part of doing business and building a brand.
Whether it's a 20 second 'Hello' or a 5 minute production, it's a must. Omit this vital business tool at your peril.
At Write-Ink we design, script, outline, time and edit reels for you so that your brand and business are well presented and your message is clear and captivating.
We have routinely supported clients through this process with great success. Our clients range from SMEs to Government Departmental output.
Write-Ink is happy to work with you today.
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